Donahoe sounds a bit out of touch, Given the growth of email and mobile advertising

Is USPS delusional in direct mail confidence?

"... Given the growth of email and mobile advertising as of late, Donahoe sounds a bit out of touch. Many marketers would say direct mail, and print advertising in general, is faltering...."   
Source: www.fiercegovernment.com

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Mail remains the primary method of delivering transaction documents

Paper Lives

"...Some reasons paper will not die for the foreseeable future.

* Internet access is not universal, so mail remains the primary method of delivering transaction documents such as bills and invoices as well as marketing messages. While Internet adoption rates continue to rise, it is unlikely that it will ever reach the near 100% coverage provided by the postal service. A recent study in the U.S. found that only 62% had home Internet access.[6]
* The Future of Mail and Transaction Documents Study concluded that the value of printed transaction documents will remain essentially stable, dropping .0066% a year through 2010 and that revenue related to printed direct mail will continue to increase at 4.5% a year..."    

Source: members.whattheythink.com

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