Valassis deal could divert no less than $1 billion in advertising revenues from newspapers

Junk mail boon: Postal Service giveaway hammers newspapers

"...newspapers around the country are informing their readers about a rate cut granted last week by the U.S. Postal Service to Valassis Communications, which will enable the direct-marketing company to mail certain types of national retail preprints for 42 percent less than newspapers are required to pay for the same service. The Newspaper Association of America says the Valassis deal could divert no less than $1 billion in advertising revenues from newspapers to the direct-mail company ..."  
Source: www.lvrj.com

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